Email Marketing

Email automation is a process of sending emails through software without the need of a person to manually do it. Some of the examples of automated emails are the welcome email, offers and discounts, and follow-up emails. 
The system applies user’s specific data to every email sent to the user. This makes it more relevant and in turn, enhances the open rates. Best automated email campaigns are time-saving and help in communicating the intended message to the target audience.