Email marketing might seem to be an odd method of marketing or engaging with customers. That’s because most businesses think a direct approach is the best method. However, this is not true; researchers have concluded that 8 from 10 buyers usually like to get contacted by email only. Expert email marketers know that a well-thought-out … Read more
With the new year comes new opportunities, and it brings new challenges. However, when it is about the B2B lead generation, then, there are several tactics that can help you to gain more and more traffic. Most people think that driving visitors is only enough for their business. However, research found that more than 50% … Read more
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In the world of B2B sales, there’s a strategy that has stood the test of time: cold email outreach. But why should you use cold outreach anyway? Let’s explore why it’s a powerful form of lead generation for the right companies at the right stage in their growth cycle. Lead Mining and Direct Connection Cold … Read more
Cold outreach is a powerful tool in the B2B sales arsenal. But how can you optimize your cold Email outreach to ensure maximum effectiveness? Here are five unstoppable ways: 1. Automated Email Warm-Up Before you start sending out cold emails, it’s crucial to warm up your email account. This process involves gradually increasing your email … Read more