Email marketing might seem to be an odd method of marketing or engaging with customers. That’s because most businesses think a direct approach is the best method. However, this is not true; researchers have concluded that 8 from 10 buyers usually like to get contacted by email only. Expert email marketers know that a well-thought-out and targeted cold email outreach campaign can generate millions of dollars in sales.
If you are starting with the cold email outreach method as one of your marketing tactics, this is the right spot for you. Here, we have lined up a beginner guide with tips to help novice businesses excel in 2024. Keep reading!
Make Sure Your Cold Email Is Brief and Direct
As a salesman, your objective with cold emails should be to initiate interaction, not to bombard your readers. Your receiver may be busy and lack the patience or time to go through long communications. Thus, send succinct emails that include just the most important details. You may go on to the next stage of your sales process if the receiver finds the email appealing and contacts you for more details.
Discuss Advantages Rather Than Features
It’s tempting to send the perfect client a cold email listing all your product’s amazing features. But consider how it seems to your receiver. Your email body may bore them, making it difficult for them to understand why any of this is important to them.
Therefore, discuss the advantages of your product or service rather than its characteristics. Emphasize how it relieves their discomfort, addresses their issues, and how you may be of great help.
Proofread Your Cold Emails Consistently.
Proofreading your emails is essential to ensure no grammatical or spelling issues in the content. Check that all of the links in your email work properly. If there are any pictures, make sure they load properly. This will help you with effective cold email outreach and get better results.
Since many users will view your emails from a mobile device, you should also make sure that your emails are mobile-friendly. Why would that be relevant? Because smartphones and tablets are used to open over 42% of emails!
When to Send Cold Emails
Recall that your receivers are inundated with emails daily. Therefore, if your emails arrive in a prospect’s inbox while they are not actively using email, they will likely be buried behind many other messages, negatively impacting your open rate.
Reaching a prospect in their inbox at the moment when they are most likely to respond is crucial. In most cases, this corresponds to 8 AM, 1 PM, or 5 PM in the time zone of your receiver.
Only Contact Qualified Leads with Cold Emails
Recall that one of the main distinctions between spam and cold emails is that the former are delivered only to qualified prospects. Select receivers who might find value in your offering, and then limit your email correspondence to qualified prospects.
Sending emails to everyone in the address book can cause some receivers to designate them as spam, harming your sender’s reputation and causing deliverability problems for your emails.
Keep in Mind to Communicate with Your Recipients
Your receivers may likely overlook your cold emails since they probably get hundreds of emails daily. Furthermore, if the individual receiving your email is busy, it’s possible that they may receive it but will forget to reply. A follow-up email sent a day or two after your first cold email gives your recipients more chances to interact with you.
Use a Cold Email Tool to Simplify the Process
There are several things to keep in mind while cold emailing. The list is endless and includes sending follow-up emails, managing customization, and maintaining an email list.
Naturally, it’s not ideal to attempt to handle everything on your own, particularly if you’re a busy individual with many other obligations or the sales manager at a small firm. You need an email program that can handle every step of your cold emailing procedure.
If you want to excel with your cold email outreach in 2024, these tips will help you. Hence, the SendEngage tool will help you correctly, as you can filter data by easily navigating through the features. Let’s take your venture to new heights together. Get in touch with us now!