Automated cold outreach is the new thing in the sales and marketing world, and it is obvious why. The advent of digital communication has made email among the most efficient means of finding potential customers and creating leads. But the process of sending one by one emails is tedious and ineffective. This is where an email outreach platform comes in.
Based on reports, about 94% of marketing experts see personalization as the key element of getting better results in this hard-fought area. Furthermore, 50% of companies feel that they receive the best response while sending personalized emails. These numbers emphasize the significance of personalization in email campaigns.
No matter whether you are a small B2B startup or a large corporation, personalization is what can differentiate you in a crowded inbox and help you win the focus of your potential customers. Moving on to this aspect, here are several ways an outreach platform enables you to acquire more leads.
How using an email outreach platform helps you get more leads?
Personalization at Scale
Personalization is the kingpin when it comes to efficient cold emailing. Yet, customizing every email personally will be a real challenge, especially if your lead pool is large. An email personalization platform lets you personalize emails at scale by using merge tagging and variables.
Using features like Spintax which enables you to make multiple versions of your email templates will have the effect that each email will seem unique to the recipient making them more personalized. This sort of personalization makes the chances of getting a response higher and ensures that more leads and conversions are generated.
Streamline Follow-Ups
The process of outreach lead generation will not just end at unfurling an email. Closing the loop is one of the key takeaways as you may receive a response and get that lead down to the funnel. Nonetheless, it can occur that carrying out follow-ups automatically might be difficult.
An email automation platform makes it easy for you to arrange and automatically send follow-up email depending on designated future outcomes. This helps you in the fact that no lead will ever slip from your fingers, which increases the likelihood of making them a buyer.
Performance Tracking
Monitoring your B2B email outreach campaign performance is the key step to understanding how well it is working. An email outreach platform can save you a lot of time through letting you see your data in real-time, like open rates, click-through rates, and response rates. This will help you determine which emails are resonating with the customers and also to take the actions that will make your email marketing strategy a success.Â
Besides that, it gives you an opportunity to vary your email templates and subject lines in order to experiment with two different versions and obtain better outcomes of your email campaigns. A very effective strategy of tracking your outreach activities is developing the ability to analyze and discern what works and what doesn’t.
Faster Turn-Around-Time
To become a leader in your lead generation process, it is essential to act promptly and be a prospect’s first choice when they are still interested in what you are offering. If you use an email outreach service, the process becomes simpler, by and large. You can send hundreds of emails with personalized content with a mere click. The speed of the process is heavily reliant on it as compared to composing individual emails which eventually becomes a hurdle to prompt replies of leads.
These platforms also offer auto-fill templates and pre-written snippets that also constitute another worthwhile movement towards the sooner completion of the outreach process. The elimination of this will lead you to doing business mainly relationship building with prospects not spending your precious time in non-productive tasks.
Better Organization and Automation
Email outreach tools not only provide organization and marketing automation features to fuel your lead generation facilitation but also extend support to make it more efficient. Filtering your outreach actions through contact management, email scheduling, and follow-up reminders, you can manage a whole list of your tasks keeping up the pace of your coordination.
Adding more functionality, these platforms have an integration with CRMs and the project management software where you can sync the data and automate the tasks among platforms. This not only speeds up the work and saves time but also guarantees that all efforts of your lead generation are tracked and organized in a single place.
How Does SendEngage Help With Lead Generation?
SendEngage is the best automated email campaigns platform which has a full sleeved tool box that works to cater for lead generation. The overall ease of use makes the entire process of reaching out to potential clients a hassle-free experience.
Some key features of SendEngage include:
- Contact management: Importing and organizing your contacts becomes easy overnight, see who opens the email and further narrows by segmenting the list for targeted approach.
- Personalization: Use merge tags and dynamic contents to make emails-related-to-each contact-unique.
- Automated follow-ups: Establish automatic follow-up series that allow lead to get timely replies and hence make it more effective in conversions.
Wrapping up!
An email outreach platform is the great tool for lead generation because it shouts the way of connection with prospects, while you still have time to develop the relationship with them and not only get into the administration hassles. Using the right tool and techniques will permit you to develop and inherit leads in the long run, with the aim of having higher listings and sales growth.