B2B Email outreach remains a powerful method for lead generation. HubSpot reports that 78% of marketers observed an increase in email engagement over the last year. Email outreach can be a game changer for B2B companies.
A well-laid strategy can convert cold leads into warm prospects. An optimized outreach campaign allows you to reach potential clients. An advanced email outreach platform can take the hard work out of this process and improve success rates. Here are eight best practices to double your leads using email outreach.
1. Personalize Every Email You Send
When it comes to getting noticed in a crowded inbox, personalization is the way there. It’s more than just a ‘Hi John’, for example. Mention their company, industry, or recent achievements. This just added extra touch will make the recipient feel special and understood. And personalization also means doing exactly that, tailoring your message to address certain pain points. Demonstrate that you know their challenges and that you have a solution. It will make your B2B email outreach process more sincere and powerful.
2. Write Compelling Subject Lines
The first impression of our email is your subject line. It decides if your email is opened or ignored. It doesn’t matter what you say, in fact; state it as briefly as possible under 50 characters so it shows fully on mobile screens. Try to use words that make the reader wonder what you have to say without sounding too on-the-nose sales. Don’t use spam-triggering words like free and guaranteed. Try playing different tones, question-based, urgent, or humorous to see what type suits you best to the audience you’re talking to.
3. Segment Your Email List for Better Targeting
Email segmentation helps send the right message to the right people. Not all prospects have the same needs or pain points. The criteria you choose to break your email list on can be things like industry, past interactions, buyer journey stage, etc. Instead, this allows you to craft tailored messages for each group. Email outreach platforms can help you in segmenting easier and automated the process for better efficiency. Opened and converted the rate of segmented emails over unsegmented emails.
4. Send Emails at the Right Time
The timing of your emails can impact open rates; email open rates tend to do better on Tuesday and Thursday mornings. This may vary depending on who your audience is and what type of behavior they have. Try varying your days and times — see what works best for your prospects. If you’re making the cold call to potential prospects in other parts of the world, then consider time zones. An email outreach platform will help to schedule out emails for best delivery times. B2B email outreach is more effective if your prospect reads your email at the most appropriate time.
5. Keep Your Emails Short and Focused
Short and to the point is the way to keep your outreach message short. Don’t make your recipient feel overwhelmed with too much information. Write it using simple language and emphasize the main value proposition. Try and think of how you can make something for them or value something for them. A respectful message is clear, takes less of their time and makes it easier for them to respond. An optimized outreach campaign is more effective because of that streamlined approach.
6. Use a Clear and Specific Call-to-Action (CTA)
All emails should have a purpose. It’s important to add a clear, specific CTA which forwards the recipient as to what they should do next. Your calls to action can be using phrases like “Schedule a demo,” “Download our free guide,” or “Reply to learn more.” CTAs are action oriented which makes it easy for the prospect to understand what to do. Keeping it simple and avoiding a number of CTAs will confuse the person you are working with.
7. Follow-Up Consistently But Respectfully
Most conversions happen after a follow-up. Don’t get discouraged if you don’t get a response to a first email. Your goal is 3-5 follow-ups spaced in at least three days. Also, don’t send too many emails to overwhelm the recipient. An Email outreach platform can help you automatically send follow-up mail to keep you from losing this chance.
8. Test and Optimize Your Outreach Strategy
A/B testing is crucial for refining your email outreach efforts. Experiment with different subject lines, email content, and CTAs to find out what works best. Measure things like open rates, click through rates and responses. This makes it easier for you to see the parts of your outreach that work with your audience. All that means is that you continually adjust your strategy according to the results.
Conclusion
Email outreach is a result-driven method to double your leads when done strategically. By implementing these practices being best practices, you can make your outreach more effective and impactful. Don’t be afraid to personalize your approach, use compelling subject lines, and keep testing your strategies. To run your campaigns efficiently, use a reliable email outreach platform such as SendEngage.io to run your email outreach process.
SendEngage.io enables you to send segmented, automated, and analytics-based outreach. Use it today and see better results with your B2B email outreach.